Mentalists: How To Get Free Publicity Quickly

Want to get free publicity? Here's tips on how you can do it:

I was recently asked by a mentalist who just moved to a new community how he could get his name out quickly. Here's what I suggested to him:

First things first. You need to get word out and preferably cheaply. The easiest way I know of to get your name out is the local paper. In almost every community there it a basic "rag" that goes around. Just today, my local paper arrived. It's almost 20 pages and features information about the local community.

These types of papers run on a skeleton staff. Most of the reporters are either part-time or are learning to be "real" reporters.

The benefit to this type of newspaper is two-fold. First, they are starving for news. A quick fax to them saying that you are a psychic who has moved from the crappy part of (where ever you lived) to be in this gorgeous and outrageously friendly part of (where you are now) is INSTANT human interest news.

Tell them you'd be very thrilled to meet them at their office (make it a no-brainer for them) and do a demonstration. Bring along a crystal ball, tarot cards, etc. I've personally had success with blindfolds... think "photo op".

Okay. Now you're in the paper... maybe front page. You won't likely find the phone ringing, but you take the press and start peddling your services around town. Market and show the press clipping. Call up the BIGGEST paper in town and let them know you are making a bit of a splash...

The fastest way to get your name out to all the media around your area is to get the fax numbers of television, radio and local papers. They welcome faxes, so the unsolicited fax laws don't apply here. Remember media faxes are designed for this purpose! Fax away.

You can get your local media phone numbers from the Yellow Pages. Call them and ask what fax to send the human interest releases to. They'll gladly tell you. Don't be afraid. Just do it.

Keep your media release brief. Think like an editor. Cut the hype and forget conventional grammar. You want to grab their attention and force them to call you. That's it.

I use a simple program to quickly write my releases, then I simply cut and paste into my WinFax program and fax away. You can get the program here: Press Release Generator

More Media

Cable. If you have a local cable television show, again, no-brainer. They are dying for quality entertainment or people who can provide some news of some sort. Tie into anything. If you do well, they will phone you often to come back on.

Finally, check out you local chamber of commerce. Tell them you are new and ask them what you should do or who you should contact to get your name out. Think about it. The fact that you are new to the area with no contacts removes all shame/embarrassment from doing such. That's what the chamber is there for... use it. (Same with local library... librarians can be a WEALTH of information. They have directories of contacts that will blow your mind).

It takes effort, but it's FREE publicity and you'll be rewarded.

Go back to mentalism articles